Schema Markup Generator
Select a schema type, fill in the fields, and copy the JSON-LD snippet to add structured data to your web pages.
Overview
Structured data (schema markup) is a standardized vocabulary — Schema.org — that tells search engines the meaning behind your page content. Adding JSON-LD to your pages can unlock rich results in Google Search such as FAQ dropdowns, star ratings, breadcrumbs, and enhanced product listings.
This tool generates valid JSON-LD snippets for the most common schema types: Article, LocalBusiness, Product, FAQPage, BreadcrumbList, and WebSite. Copy the output and place it in a `<script type="application/ld+json">` tag in your HTML `<head>`.
Examples
FAQPage schema
Question: What is schema markup? Answer: Structured data vocabulary used by search engines.
{ "@context": "https://schema.org", "@type": "FAQPage", ... }
How It Works
- Select the schema type that matches your page (Article, Product, FAQ, etc.).
- Fill in the relevant fields — only required fields are mandatory.
- Copy the generated JSON-LD and paste it inside a `<script type="application/ld+json">` tag in your page `<head>`.
- Validate the result with Google's Rich Results Test.
Use Cases
FAQ Rich Snippets
Add FAQPage schema to help pages or knowledge bases to unlock expandable Q&A dropdowns in Google Search results.
Local Business Visibility
Add LocalBusiness schema so Google can display your hours, phone number, and address directly in local search results.
Product Rich Results
Include price, availability, and review data with Product schema to enable enhanced product listings in search.
Tips
- JSON-LD is Google's recommended format for structured data — it is placed in the `<head>` and does not affect visible page content.
- Validate your output with the Google Rich Results Test (search.google.com/test/rich-results) before deploying.
FAQ
No. All schema generation happens locally in your browser using JavaScript — no data is sent anywhere.
Article, LocalBusiness, Product, FAQPage, BreadcrumbList, and WebSite. These cover the most common use cases and the schema types most likely to unlock Google rich results.